Domaine Roche des Bancs

Domaine Roche des Bancs, a small family winery in the Brionnais sought to amplify its brand presence across domestic and international markets, requiring expert assistance to bridge the communication gaps between French and English-speaking communities. They needed strategic guidance to manage their social media, enhance digital content creation, and leverage professional networks for market expansion.

  • Wine Club Photoshoot in Paris

  • 4-seasons vineyard photography

  • Recipes and Food Pairing Blogs

  • Editorial and Storytelling

  • Lifestyle photography for social media

  • Winemaking behind the scenes

  • Trade Fair Coverage

Our Approach

Social Media & Digital Storytelling: Crafted bilingual posts emphasizing the vineyard's organic shift and heritage, backed by a thorough content calendar featuring monthly newsletters and engaging visual stories to enhance subscription rates.

Visual Content & Branding We conducted quarterly photoshoots and produced videos, integrating a cohesive brand kit to solidify the vineyard's online identity.

Networking & Public Relations We fostered industry connections through Paris-based tasting events and gained exposure in prominent wine publications.

Influencer Marketing Strategic collaborations with influential wine bloggers showcased unique pairings and recipes, boosting engagement across key markets.

Our comprehensive strategy for Domaine Roche des Bancs led to remarkable outcomes. We enhanced visual content, boosting wine club membership and increasing international audience engagement by 48%. Strategic social media efforts increased direct interactions by 250%, significantly raising website traffic and conversions. Notably, the vineyard was prominently featured at the Paris Wine Cup and Paris Drinks Guide, recognizing its innovative and sustainable practices. Collaborations with top wine bloggers and influencers expanded the brand’s reach and deepened audience engagement, cementing its reputation as a leader in sustainable winemaking.

Before

After